In this post we are going to give you some useful advice on how you can effectively grow audience on Instagram. There are a number of business that use this visual networking site. But they don’t actually know how to achieve the goal i.e., growing their audience and getting the visitors on their profile and website. The primary motive of any business in using the social media platforms is to connect with their potential customers and generate leads.

dwarkawebdesign instagram profile

Instagram for business

Here, we will discuss about all the techniques that prove Instagram useful for any business:

1. Be Creative

Instagram is all about being creative and out of the box visually. What matters here is the graphical content that stands out of the crowd. Regular posts are not meant for Instagram – mind it.

Be creative with posts

• The first and most important fact to keep in mind while using Instagram is that your posts must look visually gorgeous.
• Story telling visually about your business that how you do it or it can also be about the products or anything that relates to your business.
• Try to keep the least text on the post to maximize the reach.

Have a creative Profile

How your profile looks leaves an impression on the visitors. Audience on Instagram is keen to see something new, the ordinary profile won’t work. An attractive bio can help you attract the visitors.

2. Content

“Content is the key in any kind of marketing” this fact will never fade away. It is said because content like description and hashtags help the post to reach targeted audience. These are the well known ways to bring the audience to watch your post and this comes before everything.

Instagram Posts

Description on your post works as the keywords, so use them wisely with also being creative with them.

Instagram Stories

Instagram stories (a feature that matches to snap chat) stay alive for 24 hours only. Use this feature to experiment with your posts, share stories related to your business or behind the scene stories.

Instagram Highlights

Highlights work just like the online folders that can save your stories. Name them creatively as well as effectively that relates to the content in it.

Instagram Hashtags

Hashtags are very potent to reach the maximum audience if chosen wisely. Use the hashtags related to your post that bring the maximum traffic.

Bio Link

One & the only clickable link on Instagram profile is the bio link, use it to update the visitors about your latest additions in the store. Many businesses just don’t know how to utilize it, you don’t make the same mistake.

GROW INSTAGRAM FOLLOWERS WITH THESE EASY TIPS 

3. Competitor Analysis

What everyone is doing is none of your business unless they are your competitors. Look for the businesses similar to yours that are actually getting the business out of Instagram. Not to copy but to get inspired and start thinking in the way they do. Everyone is doing it and you can too, a great advice to widening your thoughts and imagination. Even if you are good at thinking extraordinary stuff, do the competitor analysis.

4. Mark your presence

It’s easy to start but difficult to continue (not impossible) – understand it. Generally everything looks interesting in starting but as the time passes we lose the interest. Avoid doing this, instead keep yourself motivated by following the pages similar to yours.

Look at how can you maximize your reach by posting at the right day and time:

best time to post on Instagram

Stay active on Instagram

Post regular updates (at least 1-2 posts a weak) on your profile. This keeps the audience wishing for more posts from your side. Regularly posting and doing stories post will help maintain your existing followers. Otherwise wait and watch them unfollow you. As you know that no one wants unnecessary follows from their profile.

Engage the Audience

Posts that engage the audience drive good traffic. If you are doing it in the right way, your audience will start craving for more such stuff. Asking for the views, questioning makes everyone engaged with your page. People feel interesting doing this and tagging their known people on a post. Everyone wants to follow latest trend and they feel like being in the trend doing it.

Offline Presence

If you have a physical store, office or anything associated with your business, let the people know about it through your post. Tell them what you do there, how you do it, share your address, location, images or other creatives.

5. Instagram tools

Tools are always available to make it easier for you. A number of Instagram tools/ apps are there for making your posts creative, enhancing their quality, tracking user behavior and performance, advising what and when to post etc. Here are some tools that you can look for:

1. Magic Social
2. Grum
3. Owl Metrics
4. Woobox
5. Later
6. VSCO
7. Linktree
8. Canva
9. INK 361
10. Juicer

6. Instagram Promotion

Instagram Promotion – paid promotion tool to increase your reach, engagement and visitors. A business will surely need paid promotion to build a good audience and increase the visitors on their profile or website. With Instagram promotion, you can tailor the audience, location and many other options according to your business.

7. Analyze

Whatever you are doing, always keep tracking the performance. Split test the posts, experiment with the tags, hashtags, content, creatives and monitor their performance. Make a list of the posts and how people reacted to them over the time. Analytics is not what everyone does but a good business will surely do. Instagram offers the insights and also there are certain tools available to get the help. Owl Metrics is a tool that can make it easier for you to collect and analyze the data.